Melbourne cup fashion for 2011

Women and their racewear became a focus at Flemington in 1962, when the first 'Fashions on the Field competition' was held to try and entice more women to the racecourse. Today, the Women's Racewear category of the competition often eclipses the public and media attention at the track, such is the size and popularity of the event.

As a result of the popularity of Fashions on the Field, the VRC introduced a National Competition in 2004, bringing the excitement of the Melbourne Cup Carnival to the rest of Australia.

In the Women's Racewear category we strongly recommended that you pre-register in order to to secure your place in the Myer Fashions on the Field competition (Cup Week only - this does not apply to interstate events).

When you consider the prizes, it's no wonder that so many women enter!

Four easy steps to entering Myer Fashions on the Field:

1. Plan your outfit, keeping in mind the judging criteria. What a better excuse for a shopping spree!
2. Dress-up and turn up to one of the interstate competitions (see below)
3. Entry is free - simply fill in a registration form
4. Appear on stage before a panel of expert judges as part of the Heats process

What can we expect this year?

With four fabulous days of fashion at Flemington, Myer is the first and only choice for fashionistas this Spring.  From traditional black and white for AAMI Derby Day to the feminine frivolity of the Crown Oaks, international and local designers will take you to the finals of Fashions on the Field.  Be inspired by Yeojin Bae, Camilla and Marc, Leona Edminston, Wayne Cooper, Karen Walker, Carla Zampatti, Nicola Finetti and many others this Carnival.  And don’t forget your racing accessories – gloves, hats, shoes, handbags and even umbrellas keep it fresh and fabulous.  Colours and boldness are fast becoming the expressive style, so find some colour and strut some wow-factor on that field! Whether you’re making a simple statement or daring to be different, Myer has the perfect outfit.